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People at Tools with Heart

FELICE WILLAT
President

     Felice Willat is founder and president of Tools With Heart. - a company that develops products to inspire and enhance personal discovery and well being. Tools With Heart has successfully developed "Woman’s Book of Changes," the first loose-leaf journal system in a family of guided journals for women.

    Prior to forming Tools With Heart, Willat founded Day Runner, Inc. with her former husband, Boyd Willat. Together, they pioneered the concept of personal organizers and made Day Runner a household name.

    Ms. Willat served as Day Runner Inc.’s president from l982 until l990, when she assumed the newly created position of director, consumer affairs. In l994, she developed Day Runner Direct, a new division of Day Runner, Inc. serving the end-user through mail order catalog sales of Day Runner products.

    Before becoming a successful entrepreneur, Willat had a career in network television production. Willat was honored as one of the 50 Leading Women Entrepreneurs of the World in Monte Carlo in March l999, is a member of the Los Angeles Women’s President’s Organization, and mentors young people in RKO’s The Story Project. She is the mother of three daughters and lives in Pacific Palisades, California.



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